Data Driverby David Ramel

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A Key To Big Blue's IOD Strategy

I attended a press conference earlier this month in New York, where Big Blue talked up its latest prize -- Cognos Inc., which it acquired last month for $5 billion -- marking the company's largest acquisition ever. Executives at IBM explained why the company abandoned its longstanding stance on partnering with various BI players.

While pledging to be open, Steve Mills, senior vice president and general manager of IBM's software group, said performance management must be an embedded component of its Information On Demand strategy. "It was time to bring these things together and make them one contiguous set of capabilities," Mills said.

Posted by Jeffrey Schwartz on 02/20/2008


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